Get Paid In Cash, Merchandise, & Prizes for Your Opinions GETTING PAID IN CASH, MERCHANDISE AND PRIZES FOR MY OPINIONS?! SOMEONE WILL PAY ME TO KNOW WHAT I THINK?!!! Sounds too good to be true, right? Wrong. It happens everyday and it's absolutely true.
First, I'd like to congratulate you for your purchase; you're in for a big treat! Shortly you will learn why getting paid for your opinions makes perfect sense, and I will teach you how to take advantage of a process that has been around for many decades but not many people are aware of.
Think about it. You already have made up your mind or have an opinion about lots of products that you use in your everyday life. Maybe you love the type of shaving cream that you use. Or you really hate the new TV show on Fox. Perhaps you think that new soda in the market is way too sweet. You might tell a friend not to watch a certain movie. On the other hand, you can't stop recommending a great new wine that you tried at dinner. In a typical day it's easy to identify dozens and dozens of opinions and preferences you hold. Well, you might as well get paid for them. You can and you should.
Here is some news for you: Corporate America is dying to know what you think about their products. Why? Because if they make a mistake and offer consumers a product or a service that people don't like, don't want, or won't pay money for, they stand to lose millions of dollars.
So what do they do? They spend money up front to test their products first. They get regular folks like you and me to sit in a room or fill out a survey and ask you questions about their new product. This is called a Focus Group. Based on the answers from the Focus Group, they will either keep the product as it is, make some changes, or scrap the whole thing. Corporations spend millions of dollars every year to find out what people like and dislike about thousands of products. From movies to soft drinks to toys, you name it, if you see any product in a retail store, chances are the company that makes it has tested it out with a Focus Group first.
In the following pages, I will show you how Focus Groups work and teach you how to sign up for them so you can start earning cash and prizes right away. I will also provide you with an extensive list of websites of companies where you can go fill out applications and register. It's easy and everything you need is included in this guide.
If you're a stay-at-home mom or a college student, this is an excellent way to earn some extra money on the side, reduce many of your ordinary, everyday expenses and have fun while you're at it. Let's Get Started!
Chapter 1 - What Is Market Research?
Giving an opinion is second nature to us. Many times a day we offer up our thoughts and feelings on the goods and services we use and receive. We use a new beauty product and we evaluate its effectiveness. We see a film and discuss its merits. We try a different brand of cereal and form an opinion on the taste. Opinions make up the bulk of our discourse and comprise the majority of our thoughts.
Because of how natural our opinions are to us, it's hard to imagine that there are people willing to pay us money just to hear what we think. To understand why our opinions are such valuable commodities and why companies are willing to pay big bucks to hear what people have to say, it's important to understand a little bit about market research, what it is, and how it works.
In today's competitive business environment small and large companies alike are faced with the challenge of continually seeking out growth opportunities. Companies may look to grow in a number of ways. Some of the most common growth opportunities are: developing a new product or service, expanding an existing product or service line or identifying new markets.
Product and service market development is costly and high-risk. Branching out from the status quo presents a new and potentially dicey challenge to companies. Plunging into new product terrain without the proper knowledge and information can be a death sentence for a company or corporation. That is why it is crucial that companies fully evaluate the feasibility of their product and service opportunities by undertaking proactive market research before committing resources to new product or service development.
Market research is a cost-effective way of finding out what people believe, think, want, need or are looking for. It is information that cannot be obtained from any other source. It takes unbiased consumer views to really test the potential profitability of a good. Industry, commerce and governments use research to help them produce goods, services and policies that accurately and efficiently match up to consumer needs and wants.
Market research is learning all about your prospective market before you try to enter that market. The most important role of market research is to minimize risk by researching a product or service before delivery. All companies realize that it is quicker and cheaper to research a new concept and get that concept right rather than rolling out a product only to find out it doesn't match the needs of buyers.
The marketing plan for a new product relies heavily on market research. It is essential to pick your market carefully. Companies have to know just whom their product appeals to and why. Each market is uniquely different. Not only are there differences in gender, geography, and profession, there are also language and culture differences as well.
Chapter 2: What Are Focus Groups & How Do They Work?
Focus Groups, Surveys, & Other Market ResearchOpportunities DemystifiedBusinesses and other organizations use focus groups to research consumer and public opinion concerning a variety of issues. Corporations look to focus groups for general help in selling their products to the world at large instead of any type of direct marketing efforts.
Focus groups are usually conducted by Market Research companies. Market research companies are hired by the big corporations such as Coca-Cola and Nestle. The reason they do this is because the market research companies have the experience and expertise to make sure the focus groups are accurate and unbiased. If the corporations did this themselves they may not get impartial information and could make mistakes costing them millions of dollars (not to mention their jobs!)
So from here on out, when I talk about companies that conduct focus groups, I am referring to market research companies. These will be the companies whom you will contact, register with, and get paid from. This is VERY important for you to remember.
OK, so what kinds of focus groups exist? Well, generally there are two types: Offline and Online.
OfflineThese are small, roundtable discussion groups on topics ranging from the latest features on internetworking hardware to new flavors of ice cream. They usually involve about 10 participants plus the group leader or moderator. Each session usually lasts about 2 hours and the discussion is "focused" on a particular topic, about which group members share their opinions. An honorarium of $40-$80 for time and effort is very common. It is not unusual for observers from the client corporation to watch the group in action.
In focus groups, unlike telephone surveys, people can be shown products or ads and can be given an opportunity to express how they feel and what they think in a normal, conversational setting. As a research method, the use of focus groups is less about statistics and numbers and more about qualitative matters such as whether people find an ad humorous, and why they find it humorous, or if people believe a product is appealing and why they think so.
OnlineOnline focus groups are a cost effective alternative to conventional "face-to-face" focus groups. Online focus groups generally invite 8 to 10 people to join for a specified period of time (90 minutes to two hours) in a specialized chat room. This controlled environment allows participants to view text, graphics, sounds/jingles, video or multimedia for evaluation and testing. It is not uncommon for observers from the client corporation to watch the group in action and send private messages to the co-moderators as the group is progressing.
Another type of online focus groups is surveys. Surveys can take anywhere from 1 minute or up to 10 minutes. Once you provide a market research company with your profile, you will be notified about surveys that match your demographic information. The more sites you sign-up with, the more surveys you can fill out, and the more incentives you can earn. Participation in paid surveys is fun, interesting, and financially rewarding.
IncentivesMarket research companies can pay you in different ways. These are called Incentives. Incentives depend on how much time and effort is spent participating in the focus group and/or the kind of market research company (offline or online) that is conducting the activity.
The main 3 ways you can get paid are:
Cash - Usually for face-to-face roundtable groups, although some online companies pay in cash as well.
Merchandise (depending on the retail value of the product, you may keep the product afterward)
Prizes - Entries into Sweepstakes/Drawings for filling out quick surveys…do NOT disregard these types of sites. It's a quick way to win lots of cool products and even cash.
First, I'd like to congratulate you for your purchase; you're in for a big treat! Shortly you will learn why getting paid for your opinions makes perfect sense, and I will teach you how to take advantage of a process that has been around for many decades but not many people are aware of.
Think about it. You already have made up your mind or have an opinion about lots of products that you use in your everyday life. Maybe you love the type of shaving cream that you use. Or you really hate the new TV show on Fox. Perhaps you think that new soda in the market is way too sweet. You might tell a friend not to watch a certain movie. On the other hand, you can't stop recommending a great new wine that you tried at dinner. In a typical day it's easy to identify dozens and dozens of opinions and preferences you hold. Well, you might as well get paid for them. You can and you should.
Here is some news for you: Corporate America is dying to know what you think about their products. Why? Because if they make a mistake and offer consumers a product or a service that people don't like, don't want, or won't pay money for, they stand to lose millions of dollars.
So what do they do? They spend money up front to test their products first. They get regular folks like you and me to sit in a room or fill out a survey and ask you questions about their new product. This is called a Focus Group. Based on the answers from the Focus Group, they will either keep the product as it is, make some changes, or scrap the whole thing. Corporations spend millions of dollars every year to find out what people like and dislike about thousands of products. From movies to soft drinks to toys, you name it, if you see any product in a retail store, chances are the company that makes it has tested it out with a Focus Group first.
In the following pages, I will show you how Focus Groups work and teach you how to sign up for them so you can start earning cash and prizes right away. I will also provide you with an extensive list of websites of companies where you can go fill out applications and register. It's easy and everything you need is included in this guide.
If you're a stay-at-home mom or a college student, this is an excellent way to earn some extra money on the side, reduce many of your ordinary, everyday expenses and have fun while you're at it. Let's Get Started!
Chapter 1 - What Is Market Research?
Giving an opinion is second nature to us. Many times a day we offer up our thoughts and feelings on the goods and services we use and receive. We use a new beauty product and we evaluate its effectiveness. We see a film and discuss its merits. We try a different brand of cereal and form an opinion on the taste. Opinions make up the bulk of our discourse and comprise the majority of our thoughts.
Because of how natural our opinions are to us, it's hard to imagine that there are people willing to pay us money just to hear what we think. To understand why our opinions are such valuable commodities and why companies are willing to pay big bucks to hear what people have to say, it's important to understand a little bit about market research, what it is, and how it works.
In today's competitive business environment small and large companies alike are faced with the challenge of continually seeking out growth opportunities. Companies may look to grow in a number of ways. Some of the most common growth opportunities are: developing a new product or service, expanding an existing product or service line or identifying new markets.
Product and service market development is costly and high-risk. Branching out from the status quo presents a new and potentially dicey challenge to companies. Plunging into new product terrain without the proper knowledge and information can be a death sentence for a company or corporation. That is why it is crucial that companies fully evaluate the feasibility of their product and service opportunities by undertaking proactive market research before committing resources to new product or service development.
Market research is a cost-effective way of finding out what people believe, think, want, need or are looking for. It is information that cannot be obtained from any other source. It takes unbiased consumer views to really test the potential profitability of a good. Industry, commerce and governments use research to help them produce goods, services and policies that accurately and efficiently match up to consumer needs and wants.
Market research is learning all about your prospective market before you try to enter that market. The most important role of market research is to minimize risk by researching a product or service before delivery. All companies realize that it is quicker and cheaper to research a new concept and get that concept right rather than rolling out a product only to find out it doesn't match the needs of buyers.
The marketing plan for a new product relies heavily on market research. It is essential to pick your market carefully. Companies have to know just whom their product appeals to and why. Each market is uniquely different. Not only are there differences in gender, geography, and profession, there are also language and culture differences as well.
Chapter 2: What Are Focus Groups & How Do They Work?
Focus Groups, Surveys, & Other Market ResearchOpportunities DemystifiedBusinesses and other organizations use focus groups to research consumer and public opinion concerning a variety of issues. Corporations look to focus groups for general help in selling their products to the world at large instead of any type of direct marketing efforts.
Focus groups are usually conducted by Market Research companies. Market research companies are hired by the big corporations such as Coca-Cola and Nestle. The reason they do this is because the market research companies have the experience and expertise to make sure the focus groups are accurate and unbiased. If the corporations did this themselves they may not get impartial information and could make mistakes costing them millions of dollars (not to mention their jobs!)
So from here on out, when I talk about companies that conduct focus groups, I am referring to market research companies. These will be the companies whom you will contact, register with, and get paid from. This is VERY important for you to remember.
OK, so what kinds of focus groups exist? Well, generally there are two types: Offline and Online.
OfflineThese are small, roundtable discussion groups on topics ranging from the latest features on internetworking hardware to new flavors of ice cream. They usually involve about 10 participants plus the group leader or moderator. Each session usually lasts about 2 hours and the discussion is "focused" on a particular topic, about which group members share their opinions. An honorarium of $40-$80 for time and effort is very common. It is not unusual for observers from the client corporation to watch the group in action.
In focus groups, unlike telephone surveys, people can be shown products or ads and can be given an opportunity to express how they feel and what they think in a normal, conversational setting. As a research method, the use of focus groups is less about statistics and numbers and more about qualitative matters such as whether people find an ad humorous, and why they find it humorous, or if people believe a product is appealing and why they think so.
OnlineOnline focus groups are a cost effective alternative to conventional "face-to-face" focus groups. Online focus groups generally invite 8 to 10 people to join for a specified period of time (90 minutes to two hours) in a specialized chat room. This controlled environment allows participants to view text, graphics, sounds/jingles, video or multimedia for evaluation and testing. It is not uncommon for observers from the client corporation to watch the group in action and send private messages to the co-moderators as the group is progressing.
Another type of online focus groups is surveys. Surveys can take anywhere from 1 minute or up to 10 minutes. Once you provide a market research company with your profile, you will be notified about surveys that match your demographic information. The more sites you sign-up with, the more surveys you can fill out, and the more incentives you can earn. Participation in paid surveys is fun, interesting, and financially rewarding.
IncentivesMarket research companies can pay you in different ways. These are called Incentives. Incentives depend on how much time and effort is spent participating in the focus group and/or the kind of market research company (offline or online) that is conducting the activity.
The main 3 ways you can get paid are:
Cash - Usually for face-to-face roundtable groups, although some online companies pay in cash as well.
Merchandise (depending on the retail value of the product, you may keep the product afterward)
Prizes - Entries into Sweepstakes/Drawings for filling out quick surveys…do NOT disregard these types of sites. It's a quick way to win lots of cool products and even cash.
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